The three-fold solution in viral marketing

22 09 2009
who's to who? what's to what?

who's to who? what's to what?

Marketing is such an enigma. People can perceive marketing as something beneficial and otherwise. But is it all about marketing that caters to the people? Is it the only bridge that makes people appreciates the wonders of a certain product created and distributed by a certain organization?

Marketing is one way of filling the gap between consumers and advertisers. But it’s just the tip of the iceberg. There is something more than meets the technicality of marketing concepts.

Spread the marketing virus

People can be mislead in the concept if virus. In fact, it can bring paranoia to some. Although it connotes negative thought for some people, virus can be beneficial to some, particularly organizations and yes, political candidates.

Literally speaking a virus is something that can spread fast. It can be airborne and pandemic. But recently, it can be spread online. How?

is it all about paranoia?

is it all about paranoia?

Think of new social media. Think of Facebook, Multiply, Twitter, and other sites. Think of how these sites create fad. This is how marketing fuses in online. This is how marketing can be viral.

Lead the way to engagement

Some organizations still prefer traditional advertisements. Some organizations prefer the obsolete way of marketing. But in this modern era, who would still prefer tedious marketing strategy when social media is evident?

From being passive, it is not time for consumers to be active. It is now the time for consumers not to be spoon-fed by overwhelming advertisements everyday. It is time for engagement, something that requires only the tip of our fingers.

And given the fact some organizations such as in line with hygiene products and the like are penetrating the social media; it is good to know the ways on how to reach the world in just one click, one tweet and “liking.”

Ways to make marketing viral

Since people are now the media, it is very easy to personalize things

people are now the media

people are now the media

particularly the like of consumers on a certain product. But always remember that fusing marketing in the new social media is not as easy as buying an ice candy to a nearby store and have you reacting on the taste and price of the ice candy.

Remember that there are ways to penetrate your marketing to new social media. I’ve listed some ways on how to make viral marketing effective (based on Paolo Pangan of Yehey):

Create Buzz. It is not automatic that once you fuse your marketing to the online world, it would surely get people. Make your style the talk-of-the-town. Make your marketing unique and very friendly to the online market.

Generate Hype. Once you settled your product as the talk-of-the-town, it is good to attract online market to comment on your product. Remember, feedback is necessary if you’re trying to bring the best product for people.

Craft Strategy. After you engaged you people on your style of marketing, design your strategy to make your product more appealing as suggested by people via their feedback. Through this, you may know what is to be done or not to be done.

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To know more about viral marketing in the Philippine context, visit this Internet Marketing Solutions Company and see how your product can be the best among the rest: www.yehey.com


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5 responses

22 09 2009
Dominique Anne

About your tip as “creating a buzz,” do you agree that we can create a fake buzz about our product up?

23 09 2009
John Patrick

I think what matters here is genuity and clarity of the content of the buzz. 🙂

28 09 2009
barrycade

thanks nikki for bringing that up. i suggest against it. web 2.0 is about conversations and genuine at that. 🙂

1 10 2009
JimmyBean

I don’t know If I said it already but …I’m so glad I found this site…Keep up the good work I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog. Thanks, 🙂

A definite great read..Jim Bean

27 10 2009
rarerunner

I think the three ways: create buzz, generate hype and craft a strategy could work and once combined with our orcom hats, anything is possible..haha:)

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