why exhaust so much physical energy?
In a public relations practitioner’s perspective, building a good image of his or her client’s products is the best way to achieve his or her goal as a professional. The practice of PR may have been including lots of traditional activities such as drafting and printing press releases and calling media contacts for possible pick-ups. Hence, the practice of PR is such a tedious yet fulfilling job for a communication major.
I had a very interesting, challenging, and overwhelming internship in a PR agency in Makati. And I could attest to the things I’ve mentioned earlier. Part of my job is to update media listing so that our agency will know who to direct the press releases of our clients. It is also my job to draft a press release whether it is for pick-up or for archival reasons.
I’ve learned a lot from this traditional PR practice. I have to admit that I enjoyed every day of my stay in our agency. But questions keep on bothering my night during internship. Is there something I can do to make a message easily accessible by the public?.
I had my share of talent and wits during my internship yet I did not contribute anything BIG for our agency…
so tedious isn't it?
Now, the paradigm shift has taken me to the next level. There is something I can contribute once I get back to my dear field of interest (PR). This thing is called DIGITAL PUBLIC RELATIONS–doing public relations online.This involves press releases published online which can then be translated to healthy discussions of professionals and people who are in need of a certain product that might be catered by a PR agency’s clients.
The time is now. Now is the time. DPR can possibly be a big bang in the practice of Public Relations in the Philippines.
To know more about DPR, click this smiley 🙂
COMMBO MEAL 
i don’t quite get what you mean by making “PR tools accessible by the public.” if anything, it is your message that you want to be accessible to your target stakeholder, not the tool you use for that message.
or maybe you mean something else?
oh yes sir. I stand corrected. What I wanted to say then is about the message. 🙂
DPR is really a skill worth learning for us. Are you ready for the press release that gone social? Hehe. I think it’s challenging. 🙂
http://longlivejudyism.wordpress.com
I’m excited to be adept in DPR, if only because I think writing for a specific audience on the web–and improving my brand’s/company’s/product’s reputation as a result–is so much harder than getting the traditional press release picked up by the media. But then again, this is my naive self thinking, I might be totally wrong. 😛
http://mostlynerdy.wordpress.com
our internship at FH made us used to writing press releases and in doing the monitoring part. and that’s the reason why i find doing the social media release quite hard. but i really think that it may be the best tool for organizations to be known not just through the media, but most importantly, in the web. 🙂
Facebook and twitter haven’t been very productive for me in terms of publicity.